LA Plage Longchamp A Sunny Escape In Phuket

LA PLAGE LONGCHAMP:

A SUNNY ESCAPE IN PHUKET

Friends of the Maison enjoy the collection amid turquoise waters and golden sunlight.

SURFING AS A STATE OF MIND

This summer, Longchamp hits the water. With the Catch The Parisian Wave collection, Parisians are swapping city streets for sea waves. More

than just a sport, surfing becomes a way of life, a free sun-soaked impulse that thrives all season long. Naturally, the right surfboard is a must. An

iconic object and visual staple, ours carries the collection all the way to the water. The Longchamp horse adorning the board embodies this

dynamic energy, riding the waves with bold, carefree style.

LONGCHAMP AND ART:
A STORY OF CREATIVE ENGAGEMENT

Since its inception, Longchamp has maintained close ties to the world of art. The Maison has always promoted fruitful engagement between the fashion, design and art sectors, strong in the belief that creativity emerges from the convergence of disciplines and perspectives. This commitment is reflected in regular collaborations, in-store exhibitions and an unwavering desire to support the art scene, particularly female artists. Longchamp celebrates creative expression, bold graphic design and personalities whose vision illuminates the present while inspiring the future.

AN ADVENTURE BENEATH THE SUN

OF PHUKET

This summer, Longchamp is taking Catch the Parisian Wave beyond the city, all the way to sunny Phuket. Friends of the Maison gather for an idyllic break, where the collection not just appears, but lives and breathes. Inspired by the free, radiant energy of the season, "La Plage Longchamp" celebrates escape as a state of mind. Installations on the beach, palettes with mint green and coral accents, bags carried barefoot by the water, silhouettes that move effortlessly—from swimsuits to cover-ups, from sand to evening tables... here, light and movement abound. More than just a backdrop, the island is a stage for expression. The collection shines effortlessly, buoyed by glistening waters, warmth and shared moments.

TIME TO STOP AND UNWIND

Days begin with gentle meditation, set to the rhythm of the sea. Cool sand beneath your feet, silence broken by gently lapping waves. Facing the horizon, you shut your eyes, breathe in the salty air and bask in the warmth—a day without rules lies ahead. Then, everything comes to life. Laughter erupts around a makeshift table, hands covered in paint for shells on the shore. A boat awaits, ready to head to the island of Ko Naka Yai. Hair still damp, with a bag on your shoulder, you set sail. Lunch lingers, while salt dries on your skin. A tote is passed around, a handle adjusted, a scarf knotted. At sunset, the light takes on an alluring gold hue while a guitar begins to play. Humming conversations, gleaming smiles. The collection accompanies these fleeting moments with quiet subtlety: a bag on the sand, another held close by the fire. And before you even know it, the trip becomes a treasured memory among friends.

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